What is SEO? Understand the focus and benefits of SEO operations!

This article will help you to understand the focus and benefits of SEO operations!

Build up a SEO friendly website can improve your website’s ranking on the Google search engine. In the era of digital marketing, SEO has become one of the most commonly mentioned marketing words. According to foreign media, in 2020, the value of the SEO industry will reach $80 billion, and this only includes the United States. It is not difficult to see why SEO operations have become an important issue in digital marketing. How to do SEO? Let’s solve them one by one!

What is SEO?

SEO full terms “Search Engine Optimization” is an online marketing method that gets long-term and free natural search traffic by boosting keyword search rankings. In today’s digital age, all kinds of website pages have sprung up. How to stand out from the Google search engine results pages among many competitors has become a science. Through SEO operations, websites can get better results in Google algorithms, and websites can rank better on search results pages.

Other then boosting Google rankings, what are the benefits of SEO?

With the advent of the digital era, users ’consumption habits have also changed. More and more people use search engines to find information, online shopping, etc. Operating SEO can give enterprises and personal brands the following 3 benefits:

1. Establish brand awareness-improve web visibility and drive website click-through rates

A successful SEO operation can get a web page to get a high ranking on the Google search engine page, so that the web page can be seen by potential customers with a search motive. According to research, the higher ranking pages tend to get better clickthrough rates, ranking first page has averaged 31.73% click-through rate.

2. Create long-term online promotion benefits-introduce natural search traffic and increase conversion rates

Compared with marketing methods (such as advertising) that require regular investment budgets, the benefits of SEO operations are much longer under the premise of regular optimization. HubSpot – State Of Inbound states that long-term SEO operations can lead to stable conversion rates, gaining more orders and potential lists. In addition, a good page ranking can also help the site to stabilize natural search traffic. While saving expensive marketing costs, it can also bring better conversion rates to the webpage, and more accurate users, and can earn more winning media for the webpage.

3. More accurate marketing methods, capture potential customers during the search demand phase

Compared with other marketing methods that only target users with fuzzy outlines on a large scale, SEO targets better and more accurately, directly targeting audiences with specific search needs. If a brand webpage is optimized for SEO when a potential audience appears, and it is searched on a search engine, it can directly expose the search results of potential customers, thereby obtaining long-term and accurate traffic sources.

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